If you are reading this blog, stop and take a look around. How many things on your desk or around you, speak to you the language of a brand. Whether it is the coffee you are sipping in that customized mug or the branded pen that you grab right before a meeting to jot down points, corporate merchandise are omnipresent and useful in life.
Companies that look at the marketing vertical as an unnecessary cost center should not look at spending on corporate merchandise with disdain. For starters, they are a great brand recall not just for the person using the product, but also for the audience around them. But we agree with those who are bored with the humdrum of the regular merchandise being circulated around (pens, coffee mugs, notepads etc). While they are basic and useful, they don’t quite catch the eye. The purpose of these merchandise has reduced to their utility only and the targeted audience gives them nothing but a cursory glance.
So what is it that you should go with? There is now a plethora of choice, which confuses the company. Budgeting and the right quantity is another issue that needs to be tackled. How much creativity and uniqueness can you display with all these restraints? And then you come back to the question- is all the hard work and cost really that important?
The answer still is YES. And we are here to tell you why and how. promotional merchandise can deliver a high return on investment, unlike other mediums of marketing like TV and print ads. Don’t take our word for it. As our esteemed client Deepak Uniyal (founder Elife Portfolio Management) puts it, “The personalized calendars that I got made through Purple Palette not only made my customers feel special but I got new customers simply because they loved the calendars so much!”.
So how do you ensure you get the right merchandise within your budget? Neha Satiya (Senior Executive HR at Ernst and Young) reiterates, “The team at Purple Palette, sits with you and jots every possible road block. They understand the purpose of branding and deliver creative options within the set budget limit. It is never just one idea, but a gamut of ideas that we get”.
The items that create an impact are only those that have a specific purpose and a voice of branding. For example a customized pendrive (Image above) in your company’s logo or specific to the project an store in it not just a company presentation that the customer will open at least once, but is also useful. A client like Zomato (in association with Purple Palette) goes with shot glasses to for its customers to celebrate the recent rave performance metrics that it has achieved.
The bottom line is people love gifts. And surprises are even better! A promotional merchandise also carries an air of surprise around it. The customer or the employee will not know that they are getting a gratification or about to get one, but it is sure to put a smile on their face. Find something that you will not just love to give, but love to receive too!